Visual Assets

Organic Social, Paid Social, and Display ads. 

Concepted, written, designed, and produced start to finish.

Organic Social Posts

Ben & Jerry's - B2C

My work across 3 Ben & Jerry's locations has resulted in a 236% increase in reach on Instagram. Here's some of my favorites.

National Ice Cream Day celebratory post promoting the flavor of the month.

A teaser post for upcoming Valentine's Day Cakes.

A post promoting carry-out points from Ben & Jerry's for National Picnic Day.

A celebration of National Ice Cream Month and introduction to the cone of the month. 

Educational Carousels - B2B

I create educational carousels for Instagram and Linkedin to help small business owners grasp complex concepts and explain how X3's processes bring real results to clients.

AI for SMBS - X3 Marketing Group

An 8-slide carousel built to move skeptical service business owners from "AI isn't for me" to "I can't afford to ignore this." Positions X3 Marketing as an expert marketing source for service businesses

Case Study Carousel - X3 Marketing Group

A 7-slide case study carousel documenting an SEO campaign for an HVAC client. The carousel walks through the full campaign story. Designed to be shared on social and used as a client-facing proof piece.

Paid Ads - B2B

Static

Static Paid Social Ads - Icon

Simple retargeting ads for a portable retirement benefit on platforms like Linkedin and Meta.

Video Ads

These video thumbnails can't be made bigger, so click  into each video or hit the button below each one to see the full video!

Display Ad GIF - Icon Savings Plan

A moving display ad for Icon Savings Plan. Targeting businesses currently researching alternatives to CalSavers (a retirement plan offered by the state of California to satisfy a retirement plan mandate where businesses with 1 or more employees must offer a retirement plan).

Moving Social Ad - Icon Savings Plan

Targeting HR professionals at Home Healthcare Companies for a non-401k Workplace Retirement Plan.