Campaigns

Anyone can make a good individual piece. These three campaigns show what it looks like when content strategy actually holds together end to end.

Service business owners were missing an entire generation of customers discovering businesses through social platforms. X3 needed to educate its audience on this shift and make a compelling case for why social strategy matters before they'd ever consider investing in it.

Made the argument in full, with context, nuance, and SEO structure designed to rank and be cited in AI search results.

Distilled the same argument into a high-impact send designed to stop the scroll in a crowded inbox. Same point of view, different format, different entry point for the same reader.

A talking-head piece bringing the topic to life in a direct, human format. The same message as the first two pieces, just delivered face to face.

GEO was emerging as a critical discipline that most agencies hadn't addressed yet. X3 had an opportunity to position itself as ahead of the curve, but only if the content was credible, specific, and accessible to a non-technical audience.

Explained GEO from first principles. Covers what GEO actually is, how it differs from SEO, and what businesses should do about it going forward.

Brought the same topic to the existing audience in a more direct, conversational format. Leads with the consequence of not optimizing and ending with what X3 is already doing on clients' behalf.

A Client Case Study meant to showcase results, explain process, and attract new clients through social proof.

Keyword-driven content built around real customer search intent, optimized for both traditional search and AI-generated overviews.

A 7-slide visual document of the campaign results, designed in Canva to make the numbers shareable and scannable.