Email Newsletters

I manage eight newsletters across internal brands and client accounts, each with a distinct voice, audience, and goal. Client newsletters have reached open rates up to 63% and CTRs of 8%, consistently 2-3x industry average.

X3's monthly newsletter for service-based business owners. This send explained why discovery has shifted away from Google alone, and what that means for businesses that aren't showing up where their customers are actually looking. 

The idea of this send was to introduce GEO and AEO to an audience of service business owners who had never encountered the concept, explaining what AI-driven search means for their visibility and what X3 is already doing about it on their behalf.

I manage eight client newsletters. Each one requires a distinct voice, content strategy, and visual identity. 

HWG serves homeowners planning major renovations. This send tackled a genuinely nuanced topic (open concept versus traditional kitchen layouts in 2026) and made it useful enough to actually inform a remodeling decision. .

Door Dudes is a custom doormaker servicing clients across Colorado. This send introduced a new vendor partnership while keeping the focus on what the reader actually cares about: their home, their curb appeal, their decision. 

Kerwin Plumbing has a practical, local audience that needs useful information,. This send turned a seasonal topic (warm winters and what they actually mean for your pipes) into an educational piece that leads with relevance and ends with a clear call to action.