Online Writing Samples

Good content starts with a clear point of view. These pieces were written to educate and persuade small business owners and position X3 Marketing as an expert in their field.

Published December 2025

Search behavior has shifted. This piece makes the case for why service businesses can't treat social media like it's 2010 anymore and lays out what intentional strategy actually looks like. Written for a non-technical audience of small business owners, it leads with the behavior change rather than the platform, and grounds the argument in how discovery actually works today.

Published September 2025

Most service businesses had never heard of GEO when this piece went live, and a majority of their marketing agencies hadn't either. I wrote it to explain how AI-driven search works in plain language, drawing on techniques I implement daily to help clients appear in Google AI Overviews and other generative search surfaces. X3's flagship thought leadership piece on an emerging discipline most competitors haven't addressed.

Published March 2026

his case study documents the SEO strategy that drove 250-300% organic traffic growth and a 500%+ increase in referring domains. As part of the X3 content team, I contributed to the keyword-driven blog strategy, designed the case study carousel, and built this page in WordPress using Elementor.